Ugh, what is that, what am I even looking at?!
This is what people think right before they close your website into oblivion and never visit it again. You have 5 seconds to impress your user, FIVE SECONDS! Do you really want to waste your opportunity to convert a new customer because your site is ugly?
So how do you give your website a makeover?
For the sake of this article we are going to focus on the homepage design of a website.
Generally you would start with the layout of the page. Take everything that you want to put on your homepage and lay it out in order of importance. Whatever is at the top of your page is the most important thing your business is trying to communicate, and it will be the first thing your users will see.
Most website designs include a large banner at the top of their homepage. This banner is referred to as the Hero Banner. The Hero Banner should be used to promote your main or featured product or service. Some elements to include in a Hero Banner are an image, a catchy headline and a call to action.
But not just any image will do. In fact, the images or photos on your website really matter. If the current images on your site are low quality or poorly shot, then your website will look ugly no matter how nicely it’s laid out.
If you are unable to take a quality photo of your business, then you can try to find some stock images online. But understand that not all stock images are created equal. A website that provides good quality images, for free is Unsplash.com. We recommend starting with Unsplash if you have to rely on stock images and want to save money.