There are many different things that make up a company’s online presence. We are going to focus on what we consider to be the three most important areas; a website, Google MyBusiness and social media.
Having a website is the most important piece of your company’s online presence. Believe it or not, some businesses still don’t have a website.
One of the main benefits of having a website is that unlike Facebook or Instagram, you actually own your website. You do not own your Instagram account, and there’s nothing stopping Facebook from taking down your Facebook account if you unknowingly break their rules.
Your website gives you a wider reach to potential customers. Let’s say your business only has an Instagram. You see likes and comments on your posts consistently and think that you don’t need a website because enough people are seeing your content. What you’re not seeing are the people who don’t have an Instagram account and cannot see anything about your business. When it comes to a website, people aren’t required to have an account in order to view your content. This can result in more people seeing who you are and converting into a customer.
Another benefit to owning your own website is that you can make it look however you want. You don’t have to follow the same template that your competitors are using. A website should be unique to the business it’s representing as this will help reinforce your brand. There are many ways to go about getting a website. One of the more affordable ways is to create it yourself.
If you’re considering making your own website, here’s a helpful resource on the top 5 website builders available now.
You know that page that comes up on Google when you search for a local business? The one that shows the reviews and business hours? That page is Google MyBusiness.
Your company may already have a Google MyBusiness page but you still need to claim it. By claiming your MyBusiness page, you can respond to customer reviews, provide updates about your company and edit your hours of operation. To claim your MyBusiness page, click the link on the page that asks “Do you own this business?” Google will walk you through a simple verification process in order to gain access to the account.
Having a Google MyBusiness page is incredibly helpful especially if you get great reviews. A good example of this in action is if someone is searching for a local dentist on Google. Google will provide the searcher with a list of dentists and their review ratings. The searcher can now browse through to find the best dentist based on reviews and distance from them.
There are a wide variety of social media platforms available but that doesn’t mean your business needs to or should engage in all of them. The most active social media platforms in the United States are Facebook, Instagram and Twitter.
Having social media accounts can be helpful to giving your customers a more personal insight into your company. If you are targeting a Gen-Z audience, social media is a must in order to maximize your reach.
Social media gives your customers a way to receive quick updates about your business. If your customers are following your accounts, they will typically see your updates in real time, depending on how active they are on social media. This provides a great way to communicate with your customers about changes happening at your business.